What is personal branding?
How to create an exceptional personal brand with the 6As …
Personal branding is about how you present yourself to the world; your tone of voice, your attitude, your reputation, your clothes, your niche, your body language, all make up your personal brand. Everything you do or don’t do affects your personal brand. Start taking steps now to enhance your personal brand in both business and in your personal life.
- Click on the tabs below to learn more about each personal branding element.
- Contact The Niche Nurturer® for further information.
Be Authentic.
If something doesn’t feel right, the chances are that it doesn’t align with your core values. It is important that your employer has complimentary values to yours to help you fit into their culture. If you don’t know what your values are, think of people you admire – what is it about them you admire? Your core values must be authentic so you can make decisions by them. Being authentic enables you to maintain stamina even when the going gets tough.
Contact The Niche Nurturer® for further information.
Be adaptable and agile.
Research experts and institutes in your chosen professional, for example, the Chartered Institute of Marketing or the Institute of Leadership and Management, so you can embark on a Continued Professional Development (CPD) programme. This will enable you to be agile and learn the latest advances and trends within your industry. You will be seen as the oracle in your subject which is superb for building your personal brand.
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Be accessible.
You need to be visible in order to be an exceptional brand otherwise you will be known as a mouse. Networking and building relationships is key. Begin with completing your social media profiles: LinkedIn, Facebook, Twitter, Instagram, Pinterest etc. This is an opportunity to communicate your core values and what makes you – you. Attend networking events in the workplace and also on behalf of your company outside the workplace to strengthen your personal brand.
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Grow brand authority.
Understand who your audience is. Ask questions and listen to your audience so you can be relevant. What are their passions and what is their purpose in life and work? How can your personal brand make a positive difference to their lives and work? Only then can you demonstrate authority in a time-poor, less loyal digital world. Become an expert on understanding the needs of your audience.
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Articulate.
To be articulate means to be able to express your thoughts and feelings easily and clearly which will be more achievable and natural if your values are authentic. Being able to articulate your true value is an essential skill which must be mastered in order to make your personal brand stand out.
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Amplify.
Now it’s time to amplify your Authenticity, Adaptability, Accessibility, Authority. Understand your customers’ journey and their preferred digital and offline marketing channels. Promote your content on social media channels, think of ways you can amplify your messages to reach a larger audience.
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6 people with exceptional personal brands
Madonna
Madonna disrupted the music industry by being different from the rest of the market. Then she kept reinventing herself, with immaculate attention to detail to ensure she was the best. Who has captured your attention and why?
Bruce McLaren
Bruce McLaren was a racing car driver, engineer and designer from New Zealand and he founded McLaren Automotive in 1963. McLaren was focused and had a goal – he had the personal brand strength to create a world-class business brand.
Elon Musk
Elon Musk has never been too scared to take a risk and certainly isn’t people pleaser with his ideas. For example, nuking Mars to warm it up for human habitation. Musk is best known for launching PayPal and Tesla.
Karren Brady
Karren is vice-chair of West Ham United Football Club, a life peer in the House of Lords and Lord Sugar’s aide. What is Karren’s niche and her personal values?
Ellie Simmonds
Ellie is one of the most successful British female Paralympians. Ellie became a recognisable personal brand at just 13-year-old at the Beijing Games and received an MBE at 18. She is a four-times Paralympic champion holding 13 world records.
Richard Branson
Richard Branson’s niche is his marketing and PR skills combined with his entrepreneurial skills which have been essential to the success of his ideas. Branson is also not scared of failing.
So it’s good to stand out, yes? Not be a middle-of-the-road, people pleaser. So now it’s time to nurture your niche and grow your personal brand to be the best you can be.
Be proud to be different
When we were younger, most of us liked to fit in the gang which most suited our values. Standing out made us feel self-conscious. When starting a new job, it can feel safer to revert back to old habits and blend in so we are popular at work to make friends. What is more important to you? To be respected for being the best you can be, or to be the most popular? These days we are encouraged to be disrupters. Disrupters have the fun – at school we got in trouble for being disruptive, so we need to re-educate ourselves. Disrupters are people or brands who are not too scared to stand out.
Be Authentic
You will only excel if the niche aligns with your beliefs. You know how businesses have a vision, mission and values. You must set some for you too and coaching will help you find at set that really work for you and get you out of bed every morning. That way, if you have a bad day, then it is easier to carry on building your strengths. Have you ever started a task, then half way through had doubts that you don’t know whether it’s the right thing to do and wondered why you started in the first place. Then get bored and go onto the next thing. That’s probably because you didn’t believe it was the right thing to do in the first place.
Be the best you can be
You can’t be the best at everything and if you try, you will end up being a jack of all trades and not a master of any. The Niche Nurturer will help you discover your strengths and nurture your stand out niche. We will then explore opportunities to develop your niche to enable you to stand out.
So you are a marketer. According to Creative Skillset, there are 153,000 other marketers based in the UK. That’s a lot of competition. To stand out, you need to discover what sets you apart. What is your niche?
Benefits of personal brand coaching
- Stand out for the right reasons
- Achieve career highs
- Increase your productivity and performance at work
- Build better relationships with peers, management and the CEO
- Build credibility in the workplace
- Clarify and establish your personal brand
- Attract more clients or promotions
- Gain competitive advantage
Call The Niche Nurturer on 07909 693172 or use our contact form to arrange a discovery session.
How does personal brand coaching work?
The Niche Nurturer® will ask you to complete a SWOT analysis in advance of our meeting, which helps you to focus on and identify your strengths, weaknesses, opportunities and threats. At our first meeting with will identify your goals and objectives and create a plan to achieve these goals. Then we will work together to identify any gaps using coaching tools.
An important element of personal brand coaching is understanding your true values and beliefs because your personal brand must align with these so you are always authentic. The Niche Nurturer’s approach puts everything in context with your day-to-day challenges to help you cement your learning. We will also create short, medium and long term wins to help you stand out.
The Niche Nurturer® will teach a powerful combination of soft skills, technical skills, public speaking and relationship networking skills. You will have a repertoire of skills at your fingertips to become an influencer skills on social media and in person.
We will create powerful branding strategies and action plans which include:
- nurturing your niche® to gain competitive advantage
- elevator pitch and personal branding statement
- personal marketing materials including LinkedIn
- learn out to reach out and communicate with key stakeholders
Contact The Niche Nurturer® now to find out more.